STORIFY: Weaving already-published content from diverse social platforms into a coherent story.
College student's story of bus driver harassment is most-read Storify.
Tuesday, January 8, 2013
Monday, January 7, 2013
Social Tech & Social Etiquette
One of the issues raised by the pervasive use of Social Technology is: Do the new tools of social technology actually make us ANTI-social? And what is the proper 'social etiquette' for using digital social tools in the physical world?
Here's DTC student Ann Monahan's take on the issue:
Here's DTC student Ann Monahan's take on the issue:
Why Social Technology Matters
Why is Social Technology worth studying? Does it really matter what somebody Tweets they had for breakfast, or "liked" on Facebook?
Here's DTC student Morgan Hutchinson's take on Why Social Matters:
Here's DTC student Morgan Hutchinson's take on Why Social Matters:
If Social Platforms Were High School Kids
One theme we will explore in Social Technology is the textuality of the different social media platforms: What is the nature of each social platform? What is each best for? Who uses each and why?
Here is a video from DTC student Lizette Santiago, posing the question: What if each social media platform were a kid in high school?!
Here is a video from DTC student Lizette Santiago, posing the question: What if each social media platform were a kid in high school?!
Ordering Class Books
There are three assigned texts for the class:
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press. New York, NY.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press. New York, NY.
Li, C. and Bernoff, J. (2011). Groundswell: Winning in a world
transformed by social technology. Harvard Business Review Press. Boston, MA.
Shirky, C. (2011). Cognitive Surplus: How technology makes consumers into
collaborators. Penguin. New York, NY.
Additional readings will be assigned for specific topics via the weekly homework details.
All three books can be ordered from Amazon.com via the links here on the class website under the listing "Class Readings." Total cost of the three texts should be under $50. Students should order all three books immediately. Note, for the book Groundswell please be sure to get the 2011 revised edition, not the 2009 version.
Monday, December 31, 2012
Welcome to DTC 476.02
Welcome to WSU-V DTC 476.02 - Digital Literacies: Social Technology.
This class explores social technology and social media marketing through readings, discussions, class exercises, assignments and two projects, an individual and a group social media marketing project.
We'll begin by examining the most prevalent social media tools, and the ways in which they are used. We'll use case studies to better understand the concepts of Social Sharing, Collective Intelligence and Social Engagement. We'll also examine how social technology shifts power between authors and audiences, between businesses and consumers, between organizations and their members.
The two projects will give students the chance, individually and in group, to explore and apply the concepts of social media to real-world marketing applications.
Prof. Frank Mungeam
This class explores social technology and social media marketing through readings, discussions, class exercises, assignments and two projects, an individual and a group social media marketing project.
We'll begin by examining the most prevalent social media tools, and the ways in which they are used. We'll use case studies to better understand the concepts of Social Sharing, Collective Intelligence and Social Engagement. We'll also examine how social technology shifts power between authors and audiences, between businesses and consumers, between organizations and their members.
The two projects will give students the chance, individually and in group, to explore and apply the concepts of social media to real-world marketing applications.
Prof. Frank Mungeam
Subscribe to:
Posts (Atom)