Coke - "Chase" (You choose the winner at www.cokechase.com) and website #fail
OREO - "Whisper" (Join the Fight on Instagram) - and Breaking Down Oreo's Four Million Dollar Instagram Super Bowl (SocialFresh)
GoPro Hero - Homemade Video
Doritos - Fashionista Daddy - Crash the Super Bowl fan-made winner 2013 and Ranking Crash the Super Bowl 2013 Finalists / Bleacherreport.com
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