Tuesday, October 29, 2013

Avoid these Deadly Presentation Mistakes

Improving your presentation skills is a great way to increase your effectiveness as a communicator.
We all have endured the opposite - bad presentations.

Here's comedian Don McMillan's take on PowerPoint Mistakes to Avoid.

Here's a creative use of "white-boarding" as a method of presenting the differences between traditional, boring presentations...and ways to make the presentation into a STORY.


When it comes comes to presenting Digital technology, there has arguably never been anyone better than Apple's Steve Jobs.

As this video makes clear, it is no accident that Jobs was a master of presentations. In fact, he followed a set of key principles, principles you can apply to make your own presentations more effective.

Tips for Effective Presentations

Here are some of the keys to making an effective presentation:

  • Keep it simple: One idea per slide 
  • Pick a presentation method that matches your message 
  • Verbalize your outline so your audience can follow 
  • Share a story, make an emotional connection
  • Use props, do a demonstration, mix it up! 
  • Know the 'one thing' you want to leave your audience with 
  • Dress professionally! 
  • Rehearse, rehearse, rehearse

This Twitter account shames big brands for bad tweets

"Engagement" tweets about Diarrhea? Inspirational posts from a soap brand?

And who can forget the array of poorly-considered "thematic tie-ins" on the anniversary of the 9/11 terror attacks?

Well, now there's a twitter account devoted solely to outing the brands that commit shameful acts in social media. 

Your Tweets Are Bad, aka @urtweetsrbad: https://twitter.com/urtweetsrbad

Don't try this at home - or work!

How Facebook's news feed algorithm works

Ever wondered how many of your friends see a typical Facebook post? Or how Facebook decides what content is displayed in your news feed? Or the relative reach of a personal page compared to a business / Fan page?

Here's a great webinar from the folks at SocialNewsDesk.com on the 'secret sauce' behind Facebook's news feed selection algorithm, formerly known as EdgeRank.

Monday, October 28, 2013

Worst Social Media Brand Meltdown - Ever?

The authors of GROUNDSWELL argue that in a world of easy social sharing, the customer defines what a company's brand stands for, not the company.

Put another way, today the conversation about your brand is already going on in social media, with or without a company's permission or participation. Far from being in control of that conversation, most companies simply must decide whether or not to participate.

So in the real world of Reddit and Yelp, here is a vivid example of how to do everything wrong in managing criticism of your brand.

In May 2013, a couple who owns an Arizona restaurant goes deeper and deeper, in a highly public social media name-calling contest.

Buzzfeed: This is the Most Epic Brand Meltdown on Facebook Ever 

And here, from ZDNET, a month later: 10 Social Media Lessons from Amy's Baking Company social media meltdown

Jenna Marbles, YouTube Social Star

Jenna Mourey - better known by her YouTube name "Jenna Marbles" - is the most popular female vlogger on YouTube. As of March 31, 2013 she had more than 11 million subscribers to her YouTube Channel and had just surpassed 1 billion videos viewed.

Who is Jenna Marbles, and how did she rise to become the most popular female blogger on YouTube?

Marbles posts a new video blog every Wednesday. She records them in her bedroom, direct to the camera. The 2-4 minute vlogs tackle the everyday issues of someone her age: boys, makeup, dating, jobs, texting and social media. In the videos, she displays a quirky-sexy-honest personality that has charmed her followers.
Here is one of the early videos that launched her YouTube persona: "How to trick people into thinking you're good-looking."

And then there are her two dogs, Kermit and Marbles Every video ends with a cameo from her little four-legged companions, and a call to subscribe to her video channel, or not!

What is the explanation for Jenna Marbles' extraordinary popularity? How did a girl with a Masters Degree from Boston University in Sports Psychology and Counseling become the #1 female blogger on YouTube.

In this interview with "What's Trending," she touches on some of the keys to her success: Her quirky-sexy personality is a big part. But her authenticity connects, especially with young teenage girls. Filming in her own bedroom, straight to the camera creates an intensely personal, honest feeling to her videos. Her everyday topics and blunt candor help as well. And Marbles herself notes one of the most important keys to her success: "You have to start. Just jump, just do it and don't turn back." She has made a new video every Wednesday since she started, and that regularity has given her fans something to follow and look forward to.

More than anything, the success of Jenna Marbles on YouTube shows the power of being yourself.

Tuesday, October 22, 2013

Intro to Personal Branding

Companies large and small have begun to make significant investments in social media as a means of marketing their products and services.

But social tools can be used equally well to market the Brand of You. Creating, managing and maintaining a Social Persona is essential in our increasingly wired world, where recruitment and hiring happens online as often as in real life, and where your choices - good and bad - leave digital footprints.

Public figures like Alyssa Milano (Twitter) and George Takei (Facebook) have used social media to leverage their brand far beyond the influence they had in their original medium. In the world of politics, President Obama is credited with his use of Social Media for his fundraising and campaigning success. The same is true of athletes, entertainers, and experts who have used social media to enhance their "brand."

Here are several great articles to introduce the concept of creating and maintaining a Personal Brand. We will read a number of blog posts by Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and publisher of the Personal Branding Blog, and is on Twitter via @DanSchawbel.


Students - How to kick-start your personal brand online (Mashable)

Personal Branding 101: How to discover and create your brand (Dan Schawbel - Mashable)

Tuesday, October 15, 2013

Clay Shirky TED Talk on Power of Social Media

Please watch before Field Trip to KGW: Live @ 7 sample episode

Please watch this sample episode of "Live @ 7" before our KGW Field Trip.

Class Field Trip to KGW on Tuesday October 22

On Tuesday, Oct. 22, our DTC 338 class will be a field trip to KGW-TV studios to watch a live broadcast of the 7 pm program LIVE @ 7.

Class will meet KGW at 6:30 p.m. sharp. The studios are located at 1501 SW Jefferson St., Portland, OR 97201. Car-pooling is encouraged and time will be set aside in class on 10/22 to coordinate carpools. Plan on being at KGW until 8:00 p.m. Free "visitor" parking is available at the main entrance off Jefferson St.

During the visit, students will have the opportunity to meet and ask questions of our show anchors, producer and director and see how social media is handled at a network affiliate TV station.
Please prepare at least 1 anchor question in advance of class. Here is a map to the studio.

View Larger Map

Tuesday, October 8, 2013

Red Bull: Creating social, sharable content

Go big, or go home.

A survey of the top brands in the category of social video found that the bold are rewarded.

Red Bull tops for Social Video in 2012

In 2012 no one was more bold than Red Bull, sponsor of Felix Baumgartner's supersonic freefall from 128,000 feet up in space.

As of October 2013, the video had tallied more than 35 million views on YouTube.

You know you've scored a social hit when you get user comments like: "An energy drink has a better space program than your country."

Social ROI: Know Your KPI's!

Using FB & Twitter to market non-profits

Here are some excellent resources for using Facebook and Twitter, especially for non-profit marketing.

Facebook provides an excellent step by step guide on how to set up and 'operate' a Facebook 'business' page, which can be for a non-profit or a cause or even an event:

Creating a Facebook PAGE for your Business or Cause

There are numerous articles on how to use Twitter for non-profit causes.

Here's a Mashable article that reviews 25 of the top non-profits and their use of Twitter. Lots of examples of best practices from these large non-profits that can be 'scaled' to the local level for smaller organizations.

And here's an article with 11 tips for non-profits for how to optimize their use of Twitter. Among the key tips:

  • Completely fill out your 'profile' to optimize search, and increase follow-backs
  • Create and tweet content and links that will make "following" you worthwhile to your target audience (make it relevant, make it timely, make it interesting).
  • Include click-through links
  • Don't just promote your own links, retweet and share links from other org's
  • Follow back everyone who follows you (then organize your followers with lists)
  • Respond to people who engage with you
  • Be conversational!

Social Media #fail of the week

Wednesday, October 2, 2013

Siouxsie's presentation has been emailed to students

Wednesday evening I emailed a personal-use only copy of the slides from Siouxsie Jennett's class presentation. Please let me know if you did not receive it!

As we discussed in class, her slides contain great information to use as a guide for your projects, but they also contain proprietary Mambo Media competitive information.

Please do not share or publish this content, which is for personal student use only. Thanks!

Prof M.

Storify: Siouxsie Jennett social media presentation

Tuesday, October 1, 2013

Marketing Project Clients

1. Vancouver Business Journal 
John McDonagh, Publisher
Social Project Team Contact:
Nathan Kulmac

2. Dream Big
500 W 8th St #260  Vancouver, WA 98660
Nathan Webster 360-904-5539

3. Public Affairs Lecture Series
(Author, journalist and Pulitzer Prize-winning Nicholas Kristof  will speak at 7 p.m. Nov. 4 about sex trafficking based the book he co-authored “Half the Sky")
Michelle McIlvoy, M.Ed.
Manager, Office of Student Involvement, WSU-V

4. Clark County Food Bank
Alan Hamilton
Executive Director

5. NW Public Power Assoc. 
Scott Lindsay

NW Assn for Blind Athletes
Bill Henry

SHARE (hungry/homeless)
Jessica Lightheart 360-448-2121

WSU Diversity Month
Bila majekobaje 360-546-9568

10/23 & 10/30 perspectives on disability Dana baker phd

Storifying the Social Response to Govt. Shutdown