"Engagement" tweets about Diarrhea? Inspirational posts from a soap brand?
And who can forget the array of poorly-considered "thematic tie-ins" on the anniversary of the 9/11 terror attacks?
Well, now there's a twitter account devoted solely to outing the brands that commit shameful acts in social media.
Your Tweets Are Bad, aka @urtweetsrbad: https://twitter.com/urtweetsrbad
Don't try this at home - or work!