Go big, or go home.
A survey of the top brands in the category of social video found that the bold are rewarded.
Red Bull tops for Social Video in 2012
In 2012 no one was more bold than Red Bull, sponsor of Felix Baumgartner's supersonic freefall from 128,000 feet up in space.
As of October 2013, the video had tallied more than 35 million views on YouTube.
You know you've scored a social hit when you get user comments like: "An energy drink has a better space program than your country."