A KitchenAid employee with access to the company's public branded Twitter account took to social media to tweet about the death of Pres. Obama's grandmother, just days before his inauguration. The tweet, intended for the individual's personal account, was instead sent out as a Tweet from KitchenAid.
The incident highlighted the hazards of today's social tech tools, which make it "easy" to manage personal and public persona posts within the same tool.
These mistakes can have huge consequences for the individuals as well as the companies whose brand is damaged. At a Salt Lake City TV station, an employee who had access to the station's Twitter account sent out this tweet on the company account by mistake.
As a result of the mistake, which caused the TV station great embarrassment, the unnamed employee who authored the tweet was fired.