Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press. New York, NY.
Li, C. and Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technology. Harvard Business Review Press. Boston, MA.
Shirky, C. (2011). Cognitive Surplus: How technology makes consumers into collaborators. Penguin. New York, NY.
Additional readings will be assigned for specific topics via the weekly homework details.
All three books can be ordered from Amazon.com via the links here on the class website under the listing "Class Readings." Total cost of the three texts should be under $50. Students should order all three books immediately. Note, for the book Groundswell please be sure to get the 2011 revised edition, not the 2009 version.