For a deeper dive on how to match specific tools to your Personal Branding goals, please review these blog posts. The author is Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog, on Twitter @DanSchawbel.
Build Your Personal brand on Twitter
Build Your Personal brand on Facebook
Build Your Personal brand on LinkedIn
Build Your Personal brand on YouTube
There are also websites that specialize in offering "Personal Branding." Here is a review of four popular personal branding websites
4 Personal branding websites - review / Mashable