Wednesday, August 28, 2013

#DreamDay social media #fail

On the 50th anniversary of the historic civil rights march on Washington, and Martin Luther King, Jr.'s stirring "I have a dream..." speech, people gathered in social spaces using the hashtag #DreamDay to honor the anniversary and update the message.

Public figures and private citizens alike tweeted their own endings to:  "I have a dream that..."

The hashtag facilitated a virtual community rallying around a message and a shared vision.

And then there was this tweet by the Golf Channel, a classic social media #fail by taking something noble and selfishly co-opting it:

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