#DreamDay social media #fail

On the 50th anniversary of the historic civil rights march on Washington, and Martin Luther King, Jr.'s stirring "I have a dream..." speech, people gathered in social spaces using the hashtag #DreamDay to honor the anniversary and update the message.

Public figures and private citizens alike tweeted their own endings to:  "I have a dream that..."

I have a dream that young girls everywhere will know their worth and importance. #DreamDay http://t.co/G6DiVlqpkr
— christine teigen (@chrissyteigen) August 28, 2013

I have a dream that… http://t.co/MmFTXFxIxd #DreamDay
— Steve Harvey (@IAmSteveHarvey) August 28, 2013

The hashtag facilitated a virtual community rallying around a message and a shared vision.

And then there was this tweet by the Golf Channel, a classic social media #fail by taking something noble and selfishly co-opting it:

nope. RT @GolfChannel Tweet your ‘golf’ dream on the 50th anniversary of MLK’s ‘I have a Dream’ speech using: #DreamDay: I have a dream that
— Megan Lubin (@msarahl) August 28, 2013