The required reading for DTC 338: Social Media is
Li, C. and Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technology.
Harvard Business Review Press. Boston, MA.
Shirky, C. (2011). Cognitive Surplus: How technology makes consumers into collaborators. Penguin.
New York, NY.
Both books should be available through the campus bookstore, and they are also available to be ordered online via Amazon.com.
Additional reading will be assigned in class and will be available online.
The Class Syllabus is online and can be viewed here.